New generation, same promise: Aerodynamics turns 40 and presents its new identity.

Aerodynamics presents its renewed identity. The company is the first private jet broker in the Netherlands and has been around since 1986. Founder Huyb van Monsjou came from an operational background. There he soon discovered that owning a fleet of aircraft was an expensive hobby. As a broker, Aerodynamics could advise its clients better because it did not have to commit to one type of aircraft. A few years ago, the business and all its knowledge was handed over to the new generation. During that transition, Aerodynamics noticed that something about the shop window needed to change.

From old to young

The look and feel of Aerodynamics still belonged to the previous generation. It was conservative and classic, where the new generation wants to be fresher and more direct. As they put their own spin on the company, the difference became increasingly visible. "Now that the younger generation is calling the shots, the old style no longer quite matches the fresh feel we want to bring," says co-owner David Roosjen-Billet.

What sets Aerodynamics apart?

All of the knowledge at Aerodynamics has been passed down from generation to generation. The way of working has not changed over the years. A small team with personal contact. As a result, clients often have the same point of contact to arrange everything. That means Aerodynamics knows exactly what its clients want and what they do or do not find comfortable. Over forty years, that approach has built an experienced, well-known and reliable name. Not only among clients — partners, too, know what they get with Aerodynamics. Partly because of the volume the company handles.

The renewed identity of Aerodynamics

The design brief was clear. The renewed identity had to convey professionalism, exclusivity and calm. At the same time, it had to show just how much is possible. Visitors should immediately feel that they can hand everything over.

Brand designer Matthijs Zoet of Mandelo translated that brief into the renewed identity: "There's movement in it. Aerodynamics is constantly looking ahead, instead of running on autopilot. At the same time, the look stays calm — exactly what you expect from a partner that takes everything off your hands. Every detail has been considered, including the details that don't immediately stand out. That feeling of effortless perfection is precisely what the renewed identity had to evoke."

From orientation to quote

Anyone considering a private jet for the first time often doesn't know where to start. At Aerodynamics, that's no problem. Even those who aren't sure about booking yet can request a quote without obligation. That idea has been carried through on the renewed website. Visitors can now calculate a price indication themselves, without having to get in touch first. This solves a practical problem from the past. On the old website, many enquiries came in from people who were mainly curious about the cost. At that stage, they weren't yet considering an actual booking. Now they can see straight away roughly what a flight costs, and can still request a quote afterwards.

Aerodynamics makes every journey as exclusive as the destination

It started forty years ago with a simple idea. Razor-sharp advice that isn't tied to a single aircraft. Ever since, Aerodynamics has brought perfection and exclusivity together on every flight. What has been added is a renewed identity that fits the second generation. The starting point has never changed.